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The Backlash

JMSN Says Trump's 'Love Me' Government Ad Never Had His Permission

The White House used roughly $14,000 in taxpayer money to run a Trump tribute ad set to an R&B song ... whose artist says he was never consulted, and four Democratic lawmakers just called it 'North Korea propaganda.'

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JMSN Says Trump's 'Love Me' Government Ad Never Had His Permission
JMSN performing at Treefort Music Fest, Boise, Idaho, 2017. Photo: Treefort Music Fest / Wikimedia Commons, CC BY 2.0. Trump: Official Presidential Portrait, 2025. Photo: Daniel Torok / White House, public domain. Thermal treatment by Ad Watch News.

On September 24, 2026, a 30-second government-funded ad began airing on Fox News. It showed images of President Trump over audio denouncing communism and socialism, text touting accomplishments like "Largest Tax Cuts in History," and closed with UFC CEO Dana White calling Trump "the toughest, most resilient person that I've ever met." The final card read: "Paid for by the U.S. Government."

Then the musician whose song soundtracks the whole thing posted on Instagram. R&B artist JMSN, whose track "Love Me" provides the ad's score, wrote that he "would never authorize my music to be used for ANY political agenda or campaign" ... and that it "went the second way," meaning the administration took the song without asking. Complex confirmed the statement and reported that JMSN is now looking at lawyers.

JMSN is Christian Berishaj, an Albanian-American singer-songwriter who runs his own independent label and operates largely outside the major-label machine. "I've built my career independently outside of any major system," he wrote, "and have made it a point to not sacrifice my artistic integrity." He noted he has no publicist or specialized team to manage incidents like this. He is currently on a European and South American tour.

The ad itself is worth describing. CBS12 reported that ad-tracking firm AdImpact estimated the initial buy at roughly $14,000, with the spot airing on Newsmax in Chicago and Fox News in Los Angeles, then expanding to CBS and broadcast television. The soundtrack features a chorus of women singing "I'll make them love me" from the JMSN song, cut over rapid-fire Trump imagery and his own voice declaring war on "communism, Marxism, and socialism in America."

Four Democratic appropriators sent a letter to White House Chief of Staff Susie Wiles the following day demanding the ad be immediately pulled. Rep. Rosa DeLauro, Sen. Patty Murray, Rep. Steny Hoyer, and Sen. Jack Reed signed the letter, calling the spot "the sort of government propaganda one might expect in North Korea, not the United States of America, and an egregious and illegal misuse of Americans' hard-earned tax dollars."

The legal theory behind that charge is Section 718 of Division E of the Consolidated Appropriations Act of 2026, which bars taxpayer funds from being used to produce government propaganda. Rep. Jamie Raskin went further on social media, calling the ad potentially "felony criminal theft and conversion of government property for political campaign purposes." Progressive watchdog group Public Citizen separately filed a complaint with the Government Accountability Office.

The White House pushed back on the characterization. A spokesperson told CBS12: "Patriotism isn't partisan. These public service announcements are unapologetically American, clearly disclosed, and aimed at the country." The New Republic noted the administration is framing the spot as comparable to prior presidents' public service campaigns, citing Medicare messaging under George W. Bush and COVID-19 vaccination ads under Biden. As of publication, the White House had not named which agency or budget line funded the ad.

The distinction the White House is leaning on is a familiar one in ad law: a PSA can promote an idea ("get vaccinated," "buckle up"), but the line fractures when the "idea" is a specific president's performance seven months before midterm elections. Legal experts noted the ad stops short of an explicit voter action request, which makes a direct campaign-finance violation harder to nail. That ambiguity is precisely what Democrats are pressing on.

As for JMSN, he closed his statement by thanking fans for their support and noting he will proceed with his current tour. The unauthorized-use claim has to make its way through the legal system from whatever South American city he is playing next.

Congress has until the end of the session to force a full accounting of how much taxpayer money funded the complete ad buy. The White House has not committed to providing one.

Ad Watch News is an independent commentary site with no affiliation to JMSN, the Trump administration, or any political party mentioned here.

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Independent commentary. Ad Watch News is an independent commentary and news publication. It is not affiliated with, authorized by, endorsed by, or sponsored by Sydney Sweeney, Novig, American Eagle, Dr. Squatch, or any brand mentioned. All trademarks belong to their respective owners. Coverage is editorial opinion and reporting on matters of public interest. See our editorial standards.