Most read Sydney Sweeney’s Novig ad, explained: the nude betting campaign that lit up the internet Sports betting The Daily Show made the Sweeney ad outrage the punch line American Eagle Sydney Sweeney’s American Eagle “great jeans” campaign and the wordplay that blew up Commentary The week the press decided Sydney Sweeney was not in charge Commentary The Novig ad reopened a feminist fight the jeans ad never touched Dr. Squatch Sydney Sweeney’s Dr. Squatch “bathwater” soap: the stunt that sold out Ad tech Ad fraud is trending, and this is what it looks like: a hijacked HBO Max account pushing malware Sports betting Who actually cashed in on the Sydney Sweeney Novig ad Most read Sydney Sweeney’s Novig ad, explained: the nude betting campaign that lit up the internet Sports betting The Daily Show made the Sweeney ad outrage the punch line American Eagle Sydney Sweeney’s American Eagle “great jeans” campaign and the wordplay that blew up Commentary The week the press decided Sydney Sweeney was not in charge Commentary The Novig ad reopened a feminist fight the jeans ad never touched Dr. Squatch Sydney Sweeney’s Dr. Squatch “bathwater” soap: the stunt that sold out Ad tech Ad fraud is trending, and this is what it looks like: a hijacked HBO Max account pushing malware Sports betting Who actually cashed in on the Sydney Sweeney Novig ad
Sweeney Ad Watch
Pop culture

Hasan Minhaj and Maitreyi Ramakrishnan headline Netflix’s Bollywood-fusion dance comedy

Best of the Best, a coming of age comedy about two friends who join a cutthroat college Bollywood-fusion dance team, is on Netflix now. Maitreyi Ramakrishnan trained for four months to carry the choreography; Hasan Minhaj co-wrote it and plays the professor.

Hasan Minhaj and Maitreyi Ramakrishnan headline Netflix’s Bollywood-fusion dance comedy
Photo: Gage Skidmore / Wikimedia Commons, CC BY-SA 3.0 (Hasan Minhaj); Stay Tuned / Wikimedia Commons, CC BY 3.0 (Maitreyi Ramakrishnan). Thermal treatment by Sweeney Ad Watch.

Netflix’s Best of the Best, a coming of age comedy built around competitive Bollywood-fusion dance, is out now, and it is pulling a fast search spike as viewers look up its cast. It stars Maitreyi Ramakrishnan and Hasan Minhaj, with Priyanka Kedia, and is directed by Lena Khan.

The setup

The film follows two childhood best friends, Maya (Ramakrishnan) and Anjali (Kedia), who join UCLA’s competitive Bollywood-fusion dance team and find the road to the national championship far more cutthroat than they expected. Minhaj plays a professor, Hamza Latif, and co-wrote the screenplay with Prashanth Venkataramanujam.

At a glance

The film
Best of the Best, a Netflix coming of age Bollywood-fusion dance comedy
The leads
Maitreyi Ramakrishnan and Priyanka Kedia, with Hasan Minhaj as a professor
Behind it
Directed by Lena Khan; Minhaj co-wrote the screenplay
The prep
Ramakrishnan did four months of Bollywood dance training from scratch

Four months of dance

Ramakrishnan came in with, by her own account, nonexistent dance experience, and closed the gap with four months of Bollywood dance training. Director Lena Khan has said she told her to bring “Channing Tatum energy” to the lead, a nod to how much the part leans on physical performance.

Why it lands now

A mainstream Netflix comedy that puts Bollywood-fusion dance and a South Asian ensemble at the center, rather than the margins, is its own kind of news, and the release day search surge suggests the pitch is connecting. Whether it holds in the Netflix top ten past opening weekend is the number to watch next.

AdvertisementGeneral Tire advertisementDune Awakening advertisement

Sources & further reading

More news
Independent commentary. Sweeney Ad Watch is an independent commentary and news publication. It is not affiliated with, authorized by, endorsed by, or sponsored by Sydney Sweeney, Novig, American Eagle, Dr. Squatch, or any brand mentioned. All trademarks belong to their respective owners. Coverage is editorial opinion and reporting on matters of public interest. See our editorial standards.